Google has relevant updates to its data protection terms and consolidating with the current versions of the Standard Contractual Clauses

Protecting user information is one of Google's top priorities. That is why they have worked closely with European data protection authorities for years and have implemented the necessary privacy measures that reflect their guidance.

 

The company pledges to follow the General Data Protection Regulation (GDPR) of the European Union and to consult and collaborate with stakeholders throughout the process. 

 

On September 27, 2021, the products that will involve the upgrade are:

• Google Ads Data Processing Terms
• Google Ads Controller-Controller Data Protection Terms
• Google Measurement Controller-Controller Data Protection Terms

 

Furthermore, for products in which Google and its customers act as independent data controllers of personal data, they have updated contracts or published terms and conditions to reflect the whole status. Some Google products are Google Ads, Google Customer Reviews, Google Maps API, and Waze Audio SDK.

 

To transfer personal data outside the EEA (European Economic Area), Switzerland, or the United Kingdom, companies must comply with the GDPR. To comply with this requirement, Google uses Standard Contractual Clauses (“SCCs”). The updated versions of Contractual Clauses released by the European Commission on June 4, 2021, will be included. 

 

The new SCCs replace the Model Contract Clauses previously established by the European Commission and provided by Google, which are used to regulate international transfers of personal data under the GDPR, as part of these improvements.

 

If you agree, these changes will take effect as soon as you start using the applicable service(s) on October 27, 2021.

 

Sources: 

https://business.safety.google/gdpr/